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Lincoln’s 2013 MKZ Is Blowing Consumers Away
Lincoln Announces Reimagine Project to Aid Visionaries of the Arts, Design and Innovation
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The Lincoln Reimagine Project

For 90 years, Lincoln has built motorcars with disarmingly fresh designs and focus on our drivers. Embracing this philosophy, we’ve embarked on a new journey – to celebrate the newly reimagined Lincoln Motor Company by supporting and collaborating with artists, designers and innovators who share our vision for reimagining.

Our goal is to shift the cultural landscape and tap into our heritage to create one-of-a-kind collaborations with pioneers in their respective fields.

 

Architecture

A beautiful structure can tell a compelling story. But when good design repeats itself, the story is rarely the same. The Lincoln Motor Company is partnering with Architecture for Humanity to reimagine a public space. Founded by cultural luminary Cameron Sinclair, Architecture for Humanity is a global network of building professionals who use their special skills to develop communities in need. Architecture for Humanity has turned hurricane-wrecked homes into innovative dwellings and empty spaces into cultural epicenters. The story we plan to tell together is yet to be written, but sure to be one of good design.

 

Film

In less than a century, motion pictures have evolved from silent films playing at the local carnival to global, multi-channel movie releases. Today movies are consumed by phone or laptop, in the theater, and even on the seats of a car. Yet from the carnival tent to the personal device, movies have consistently allowed us to dream big, and reimagine the world around us – particularly within the Independent genre. We reflected on and revisited the indie scene by partnering with Vanity Fair and Film Independent to support three emerging filmmakers as they recreate three original short films. Prepare to be inspired, any way you want to watch it.

 

Leadership

When we first embarked on the journey to reimagine the world around us, we were determined to find progressive thinkers across all industries and careers. We collaborated with TED to identify three artists who are equal parts fearless and creative. Explore the stories behind the Lincoln Reimagine Fund honorees Aurora Robson, Gilberto Esparza and Andy Cavatorta. Each individual created a work that reimagines the elements of our planet and the functionality of a work of art.

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