First Responders Appreciation Program

Ford honors First Responders commitment and service to our country. With the First Responders Discount, Police, Firefighters, EMTs and their families are eligible for an exclusive cash reward toward the purchase or lease of eligible new Lincoln vehicles.

Qualifying Occupations

  • Police Officers
  • Sheriff/Sheriff’s Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Customs, Homeland and Security, etc.)
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic
  • 911 Dispatcher
Want to receive $500 off a new vehicle purchase or lease? Get started by filling out the form below.
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Non-qualifying Occupations

  • Registered Nurse
  • Ski Patrol – unless you have a current EMT license
  • CERT Team Members (Community Emergency Response Team)
  • VIPS- Volunteers in Police Service
  • Search and Rescue
  • Emergency Management Volunteers
Valid January 4, 2023 – January 2, 2024. Available on the purchase or lease of an eligible new 2022/2023/2024 Ford and Lincoln vehicles. Not available on Mustang Shelby® GT500®, Mustang Mach 1, Mustang Mach-E, Ford GT, F-150 Raptor, F-150 Lightning and Bronco. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility.