REGARDING JOHN MILTON'S masterpiece, Paradise Lost, literary critic Samuel Johnson wrote, "None ever wished it longer than it is." One could not say the same thing about American luxury-car interiors of the past few decades. With a few livery-market or export-only exceptions, neither Chrysler, Cadillac, nor Lincoln has recently offered the expansive rear-seat experience the rest of the world takes for granted in a prestige sedan.
This new Continental, by contrast, brings to mind a 1956 advertisement for the Lincoln Premiere: "Never before a Lincoln so long . . . and so longed for!" The front half of the car is a derivation of the Ford CD4 platform familiar from the current Fusion, but there's nearly 10 inches of additional … more
Lincoln Motor Company global director Matt VanDyke talks about the lessons and impact of the hit campaign.
For most of the last few decades, with its days as a leader in American luxury in the rear view, Lincoln was more recognizable as a ride to the airport than as a symbol of automotive aristocracy. Then last September, a pensive Matthew McConaughey, still basking in the Oscar-tinted golden glow of the McConaissance, appeared in an ad for the Lincoln MKC. The campaign thrust the carmaker into the white-hot social-media spotlight, and if it didn't completely reinvent the brand, it recast it.
“Sometimes you need to go back to actually move forward. And I don’t mean going back to reminisce or chase ghosts. I mean going back to … more
“When Henrik Fisker showed me his ideas, I got chills – it’s literally the most beautiful Mustang I have ever seen,” says Beau Boeckmann. Both Henrik Fisker and Galpin have a long history with specialty coach-building cars, and draw their inspiration from pony cars of the 60s and 70s. Together the team created a sculpted, sleek design and loaded it with power and performance enhancements that rival supercars. The Rocket’s lines emanate from the front, through the long hood, over a set of sculptured flared fenders and converge on its integrated rear spoiler, belying the car’s extreme power and refined athleticism. The handmade carbon-fiber body—constructed by renowned concept car builder, … more
Lincoln Navigator has just been “refreshed” and offers a new interpretation of the classic vehicle that created the full-size luxury SUV segment. With a new EcoBoost engine, refreshed exterior design and enhanced interior appointments, the new Lincoln Navigator offers a compelling combination of power and refinement. Outstanding passenger room, towing capability, ride and handling, and fuel economy are attainable for thousands of dollars less than competitors. So what’s the major difference in the 2015 versus last year’s model you ask? Well, the difference is that this is laser focus from the company to make the brand bigger and better and the all new Navigator is right in line and consistent with what … more
A few years back, when Ford CEO Alan Mulally was keeping his company out of bankruptcy, shedding luxury brands such as Jaguar and Land Rover, and unifying his far-flung employees around an inspiring "One Ford" message, I argued that it was time to say goodbye to Lincoln.
Lincoln is Ford's luxury division — its counterpoint to General Motors' Cadillac. But the marque has struggled mightily in recent years. It was selling nearly a quarter of a million cars in the early 1990s. But this year, it will do well to sell 80,000.
There were rumors that the brand was on the chopping block in 2010-11, but Mulally decided against a Lincoln assassination. He reportedly wanted to ditch the brand again last year, when as Automotive News … more
Academy award winning actor Matthew McConaughey has signed with Lincoln to participate in the TV and digital campaign promoting the new 2015 MKC.
In a behind the scenes video released by the company, the star talks about his love of driving. Even stating his love of making a 2 day trp from hollywood to his home town of Austin, a journey he has completed more than 60 times. He of course also goes on to speak about the other star of the video.
“When Lincoln came to me with the idea and the campaign, I liked what the message was about,” he says. “‘Authentic’ was the word that kept coming out.”
The 2015 Lincoln MKC is a compact premium crossover that recently went on sale in the United States. It … more
The Lincoln Motor Company’s reinvention takes a major step forward today with the unveiling of the all-new 2015 Lincoln MKC small premium utility vehicle.The Lincoln MKC is a unique creation from the ground up with an assortment of first-in-class features. Its all-new 2.3-liter EcoBoost® engine offers excellent performance while its ingeniously implemented wraparound liftgate is an example of masterful customer convenience.
The luxurious interior embraces driver and passengers alike, and its new and innovative technology personalizes the MKC ownership experience. Lincoln MKC follows the MKZ sedan to become the second all-new Lincoln in as many years as the brand continues its reinvention.
“Lincoln MKC is a perfect blend … more
Los Angeles Dodgers outfielder Yasiel Puig leased a 2013 Lincoln Navigator from Galpin Lincoln's Brian Allan last Friday.
Just the Facts:
Yasiel Puig, the Los Angeles Dodgers' rookie sensation, has leased a 2013 Lincoln Navigator.
Puig picked out a black Navigator with a black interior and will "tastefully" customize it, said Brian Allan, Galpin Lincoln general manager, in a phone conversation on Sunday with Edmunds.
Allan said the customization will include "a little bit of personalization," with Puig's signature embroidered on the headrests and floor mats.
VAN NUYS, California — Yasiel Puig, the Los Angeles Dodgers' rookie sensation who has prompted comparisons with Bo Jackson and Sammy Sosa, has leased a 2013 Lincoln … more
Ford's (NYSE: F) impressive turnaround has been one for other struggling companies to learn from. The Blue Oval has had hardly any mishaps or bad decisions hit the headlines recently. But that hasn't stopped doubters from pointing out that the Lincoln brand has largely been left behind in Ford's resurgence.
Lincoln's MKZ is its most important vehicle, and after months of shipment issues, April was finally a breakthrough month for the much-hyped MKZ sedan. So was the MKZ worth the wait for consumers? Will it be enough to revive Lincoln and help Ford boost its overall company revenues? Let's dig into some details and consumer reviews and find out.
Set the stage.
First, let's look at how important the MKZ is to Lincoln's overall success. … more
For 90 years, Lincoln has built motorcars with disarmingly fresh designs and focus on our drivers. Embracing this philosophy, we’ve embarked on a new journey – to celebrate the newly reimagined Lincoln Motor Company by supporting and collaborating with artists, designers and innovators who share our vision for reimagining.
Our goal is to shift the cultural landscape and tap into our heritage to create one-of-a-kind collaborations with pioneers in their respective fields.
A beautiful structure can tell a compelling story. But when good design repeats itself, the story is rarely the same. The Lincoln Motor Company is partnering with Architecture for Humanity to reimagine a public space. Founded by cultural … more